by be.aaron
The Time Is Now.
A well-designed, fully functional wristwatch with a difference: instead of marking the passage of time, it reads “Now.”
Ideally, this is an expensive watch and would be sold at Barney’s, MOMA Design Store and/or exclusive jewelry/design stores. I see it as a thin, white leather strap, rose gold, flat, round face. It has moving minute and second hands, rose gold dots to mark where the hours would be.
Even more ideally, an inexpensive, limited edition of “The Time Is Now” watch would then be made available, with profits going to The Lance Armstrong Foundation.
Thank you for taking this idea and making it a reality. Let me know how it goes.
* Under the creative commons license, nothing from this site is to be used for commercial purposes– I think without my permission. In this case, you have my permission,as long as you promise to contribute a huge chunk of the profits to the Lance Armstrong Foundation. Not matter what you may think of Lance, The Foundation is great.
